The Ornamental (references to ‘us’, ‘we’ or ‘our’ being construed accordingly) is committed to protecting and respecting your personal data when you access and use this website (‘Site’).

This Privacy Policy (together with our Terms and Conditions of Sale) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our policies regarding use of your personal data. By visiting and using our Site you are taken to accept the practices described in this policy.

‘Personal data’ generally means any information that relates to you personally or which can be used to identify you.


We may collect and process the following personal data about you:

You may give us personal data about you when using our Site or by corresponding with us by phone, e-mail or otherwise. The information you give us may include your name, address, e-mail address, address/delivery details and phone number, debit/credit card information, personal description and other information you choose to provide to us from time to time.

With regard to each of your visits to our Site we may automatically collect the following information:

Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, operating system and platform;

Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.


We may use your personal data in the following ways:

Information you provide to us will be used:

To acknowledge, confirm and fulfill your order, deal with your enquiries and provide you with after sales services, to notify you about changes to our service and to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

Additionally we may use your data to contact you in connection with customer surveys or for market research to ensure that content from our Site is presented in the most effective manner.

Information we collect about you will be used:

To administer our Site and for internal business/technical operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; to improve our Site to ensure that the content you may see is presented in the most effective manner for you and for your computer/device;  to allow you to use any interactive features on our Site, when you choose to do so; as part of our efforts to keep our Site safe and secure; to measure or understand the effectiveness of advertising we serve to you and others; to deliver relevant advertising to you (if applicable); and to make suggestions and recommendations to you and other users of our Site about goods or services that may interest you or them.

Information we receive from other sources:

We may combine personal data you provide with other information we collect about you for the purposes set out above.


We may share your personal data with selected third parties including:

Business partners, suppliers and sub-contractors (e.g. data hosting providers or delivery partners) to enable us to provide you with the goods and services available on this website.

Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.

Analytics and search engine providers that assist us in the improvement and optimization of our Site.

We may also disclose your personal data to third parties for the following purposes:

If The Ornamental sells its business or its assets are acquired by a third party, in which case personal data held by it about its customers may be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation, or in order to enforce or apply our Terms and Conditions; or to protect the rights, property, or safety of us or our customers, or others. This includes exchanging information with credit reference service providers and other organizations for the purposes of fraud protection and credit risk reduction.


The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating in countries outside the EEA who work for us or for one of our suppliers. Such staff and subcontractors may be working to fulfill your order, process your payment details and/or provide support services. Please note that certain countries outside the EEA do not provide the same legal standards for protection of your personal data that you have domestically. By submitting your personal data, you agree to this transfer, storing or processing outside the EEA for the purposes set out in this privacy policy.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information over the internet or public communications networks can never be completely secure. We will take appropriate technical and organizational security measures to protect the personal data that you submit to us against unauthorized/unlawful access or loss, destruction or damage, although we cannot 100% guarantee the security of data that you provide to us.


You have the right to ask us not to process your personal data for marketing purposes; where the processing of your personal data by us is causing you unwarranted damage or distress; or, where you believe that personal data we hold about you is inaccurate or no longer relevant. You can exercise these rights at any time by contacting us at


Our Site may, from time to time, contain links to and from the websites of our partner advertisers and affiliates. If you follow a link to any of these third party websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies or how these sites may use your personal information. Please check these policies before you submit any personal data to these websites.


The Data Protection Act gives you a right to receive information about the personal data we hold on you from time to time. If you wish to exercise this right please contact us at the email address in the Contact section below. Any access request may be subject to a small fee to meet our costs. We may also need to ask you for further information to verify your identity before we can respond.


Any changes we may make to our privacy policy in the future will be posted on this page or where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy


Questions, comments and requests regarding this privacy policy can be addressed to